In business, it’s common to spend a lot of money on things that don’t seem to help the bottom line. They might clean up the neighborhood, fund a charity, or even build facilities that aren’t for the company itself. Wonderful gestures to help society, the environment, etc. may be more than just companies being nice, …
CSR vs. CSV: What’s the Difference for Your Company? Read More »
If no one is reading your blog posts, you’ve got company. You’re in the 90.63% of content that gets no traffic from Google. One big reason is readability. If it’s hard to read, they’ll find something easier to read. Bounce in 1.78 seconds. Sad. ? Average eyes glaze over when they see long sentences, difficult …
How to Use Readability to Get People to Actually Read Your Blog (and other content) Read More »
Semantic SEO is at the heart of reading the searcher’s intent. Different people Google in different ways. Semantic SEO is writing and optimizing your content improves your website’s traffic. It creates content that’s relevant to a user’s search query. Semantic SEO involves structuring your content topics, sub-headers, and overall text in a manner that systematically …
Understand Semantic SEO to Succeed in Global Content Marketing Read More »
I can offer you both original native English copywriting and original photography in Japan, South Korea, and other parts of Asia. It’s a useful combination, and I really enjoy doing these together. Why copywriting and photography? Why don’t we just deal with words? My dad worked for Polaroid. He was an inventor and a photographer …
A Copywriter Who Takes Photos has Double Value for Your Company Read More »
Update in 2021: Since I wrote this in late-2018, it’s really only gotten worse. More than ever, I see the use of Google Translate. I know this because I get the original text and drop it in Google Translate to be sure. Sure enough, it’s exactly what’s on the paper I was sent for editing. …
Google Translate Is No Friend to Science or Business, Despite its Improvement Read More »
There are only a few qualified professional native-English copywriters in Asia. Nothing beats word of mouth, but the easiest way to find them is to Google them, check their sites, and portfolios, and then start a mail or video conversation with them. If they can’t explain themselves or provide evidence, move along. If they have …
How to Find the Best Native English Copywriters in Japan, Korea, Asia Read More »
The most common mistakes on Asian companies’ English websites are the result of pride, lack of awareness, and unskilled people making these sites. They’re easily fixed, but it does mean risking a bit of feedback and it does mean putting trust in a service provider. In another language, that’s hard. I get it. It’s really …
The Most Common Mistakes on Asian Companies’ English Homepages (and how to fix them) Read More »
Scize applies evidence-based writing, editing, and digital marketing know-how to communicate complex scientific topics. Give your science the exposure it needs, in language anyone can understand.
Scize Group LLC
Prio Daimyo Bldg. 2F, 1-3-41 Daimyo, Chuo-ku, Fukuoka, 810-0041, Japan
contact@scize.com
Copyright © 2022 Scize Group LLC. All rights reserved.
