Writing

CSR vs. CSV: What’s the Difference for Your Company? [and how will you tell the world?]

In business, it’s common to spend a lot of money on things that don’t seem to help the bottom line. They might clean up the neighborhood, fund a charity, or even build facilities that aren’t for the company itself. Wonderful gestures to help society, the environment, etc. may be more than just companies being nice, …

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Understand Semantic SEO to Succeed in Global Content Marketing

Semantic SEO is at the heart of reading the searcher’s intent. Different people Google in different ways. Semantic SEO is writing and optimizing your content improves your website’s traffic. It creates content that’s relevant to a user’s search query. Semantic SEO involves structuring your content topics, sub-headers, and overall text in a manner that systematically …

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10 Most Common Types of Plagiarism (and How to Avoid Them)

Plagiarism, put simply, is representing someone’s ideas as your own and/or without correct acknowledgment of the original author. Plagiarism must be avoided, but it can be hard to identify, especially if English isn’t your first language. If peer-reviewed journals (or your professors or teachers) find plagiarism in your writing, it could lead to rejection or …

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The Most Common Mistakes on Asian Companies’ English Homepages (and how to fix them)

The most common mistakes on Asian companies’ English websites are the result of pride, lack of awareness, and unskilled people making these sites. They’re easily fixed, but it does mean risking a bit of feedback and it does mean putting trust in a service provider. In another language, that’s hard. I get it. It’s really …

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