EurekAlert! is the uncontested champion for publishing scientific press releases. It has multiple languages and a massive global reach. We recommend this site, above all. But there are other options; you’ll find the main ones below. Scientific press releases remain highly effective ways of getting the word out about your science; even more so if […]
Where to Publish and Pitch Your Scientific Press Release Read More »
As a scientific researcher, you’ve invested a lot of time and effort into your research. But even after you get published, there’s no guarantee people will read you and cite you. That’s where scientific press releases, like those on EurekAlert!, are like loudspeakers for your science. Global announcements in language that the media and other
Healthcare is a major part of the global digital revolution. Healthcare professionals and institutions either are implementing solutions or feeling nagging guilt the longer they wait. Digitization is no longer an option; it’s a must. And digital health and health informatics are two ways DX is rapidly advancing. BUT…many companies, however, struggle with language and
5 Big Trends in Digital Health and Health Informatics in 2023 Read More »
UN SDG 1 is simple – No Poverty. It’s simple in words, but in deeds, of course, it’s immensely complex. Companies, for their part, should contribute to this end out of human decency, human rights. Yet, in doing so, they can improve their worth in society and, in some cases, improve the bottom line. Companies
Use Sustainable Development Goal 1 (SDG 1) to be a Better Company Read More »
In business, it’s common to spend a lot of money on things that don’t seem to help the bottom line. They might clean up the neighborhood, fund a charity, or even build facilities that aren’t for the company itself. Wonderful gestures to help society, the environment, etc. may be more than just companies being nice,
CSR vs. CSV: What’s the Difference for Your Company? Read More »
If no one is reading your blog posts, you’ve got company. You’re in the 90.63% of content that gets no traffic from Google. One big reason is readability. If it’s hard to read, they’ll find something easier to read. Bounce in 1.78 seconds. Sad. ? Average eyes glaze over when they see long sentences, difficult
How to Use Readability to Get People to Actually Read Your Blog (and other content) Read More »
Semantic SEO is at the heart of reading the searcher’s intent. Different people Google in different ways. Semantic SEO is writing and optimizing your content improves your website’s traffic. It creates content that’s relevant to a user’s search query. Semantic SEO involves structuring your content topics, sub-headers, and overall text in a manner that systematically
Understand Semantic SEO to Succeed in Global Content Marketing Read More »
I can offer you both original native English copywriting and original photography in Japan, South Korea, and other parts of Asia. It’s a useful combination, and I really enjoy doing these together. Why copywriting and photography? Why don’t we just deal with words? My dad worked for Polaroid. He was an inventor and a photographer
A Copywriter Who Takes Photos has Double Value for Your Company Read More »
Content marketing should be part of every global NGO’s marketing mix and digital marketing planning in 2022. Marketing for nonprofit organizations has its own mix, and content, similarly, must strike a balance between negative and positive. Content marketing for global NGOs broadens reach, publicizes their cause, and it can be done on a tight budget.
Content Marketing for Global NGOs in 2023: Know Yourself, Communicate Authentically Read More »
While you were distracted by a lot of other stuff, the new White House residents renovated whitehouse.gov, the official site of the US President. They did a rather nice job of it. Let’s look at 5 smart (dare I say, science-backed) benefits of the freshly made-over site. It’s undergone some welcome decluttering and under-the-hood work.
5 Great Things about the New whitehouse.gov, and 2 Revision Requests Read More »
Like it or not, online meetings, video-conferencing, Zoom, etc. are here to stay. At Scize, they’re central in much of our communication. We don’t expect this to change. We prepared from the start by fixing up the lighting and making sure we didn’t have to rely on the very unflattering presentation that a MacBook Pro
Infographic: How to Dominate Zoom and Online Meetings Read More »
Social media for researchers and scientists is confusing. It’s not the same as it is for “everyday people.” That’s because you’re a specialist in your research area and you need to post consistently with that. Often the problem with researchers, scientists, etc. on social media is they either fail to establish their authority or they
The most common mistakes on Asian companies’ English websites are the result of pride, lack of awareness, and unskilled people making these sites. They’re easily fixed, but it does mean risking a bit of feedback and it does mean putting trust in a service provider. In another language, that’s hard. I get it. It’s really
The Most Common Mistakes on Asian Companies’ English Homepages (and how to fix them) Read More »
Celanese is a Fortune 500 chemical and technology company. It dates back 100 years and its sales top $5 billion, mostly dealing with high-level industry. And it has a really good blog. Small beans? Hardly. Lab supply companies, biotech companies, engineering and medical companies – all these scientific companies often work with technical people. They
Why Scientific Companies Should Use Blogs to Increase Sales Read More »
Scientists want to know that their many months, or years, of research actually produce something of use. Companies are pressured to innovate. And R&D is expensive. Science-to-business (S2B) marketing has been taking shape in the past decade as a framework for bridging this gap. The name follows on from B2B (business to business) and B2C
What is Science-to-Business (S2B) Marketing? [hint: it will get you more leads!] Read More »
The very heart of global, intercultural, multinational marketing (could even be called “ethnic marketing”) is just that – the very heart. So, to succeed in a country, it would seem the marketer needs to understand the heart of the country as a minimum. After that is the heart of the various populations, however you want
Global, Multicultural Marketing: The Art of Finding the Heart Read More »
Trade disputes between the United States and China have made big news over the past year. The Japan Times is a good source of for a third-party perspective with a strong interest in the situation. When the world’s two largest economies disagree, and with billions of dollars at stake, it usually make things difficult for
How Are Trade Wars Affecting Japanese and Korean SMEs? Read More »
Bogotá, Colombia, like many other Latin American cities, seems like it never stops growing. One very noticeable feature in Bogotá is the strong presence of Asian brands. You could see Nissan and Hyundai cars everywhere, and Samsung and LG dominate electronics. There are other brands you may not see but are there: mechanical parts for
How Can Japanese and Korean Businesses Best Market to Latin America? Read More »
