Marketing

digital health – Scize Marketing

5 Big Trends in Digital Health and Health Informatics in 2022

Healthcare is a major part of the global digital revolution. Healthcare professionals and institutions either are implementing solutions or feeling nagging guilt the longer they wait. Digitization is no longer an option, it’s a must. And digital health and health informatics are two ways DX is rapidly advancing. BUT…many companies, however, struggle with language and …

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How to Use Readability to Get People to Actually Read Your Blog (and other content)

If no one is reading your blog posts, you’ve got company. You’re in the 90.63% of content that gets no traffic from Google. One big reason is readability. If it’s hard to read, they’ll find something easier to read. Bounce in 1.78 seconds. Sad. ? Average eyes glaze over when they see long sentences, difficult …

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Understand Semantic SEO to Succeed in Global Content Marketing

Semantic SEO is at the heart of reading the searcher’s intent. Different people Google in different ways. Semantic SEO is writing and optimizing your content improves your website’s traffic. It creates content that’s relevant to a user’s search query. Semantic SEO involves structuring your content topics, sub-headers, and overall text in a manner that systematically …

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content marketing for global NGOs – Scize Marketing

Content Marketing for Global NGOs in 2022: Know Yourself, Communicate Authentically

Content marketing should be part of every global NGO’s marketing mix and digital marketing planning in 2022. Marketing for nonprofit organizations has its own mix, and content, similarly, must strike a balance between negative and positive. Content marketing for global NGOs broadens reach, publicizes their cause, and it can be done on a tight budget. …

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5 Great Things about the New whitehouse.gov, and 2 Revision Requests

While you were distracted by a lot of other stuff, the new White House residents renovated whitehouse.gov, the official site of the US President. They did a rather nice job of it. Let’s look at 5 smart (dare I say, science-backed) benefits of the freshly made-over site. It’s undergone some welcome decluttering and under-the-hood work. …

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The Most Common Mistakes on Asian Companies’ English Homepages (and how to fix them)

The most common mistakes on Asian companies’ English websites are the result of pride, lack of awareness, and unskilled people making these sites. They’re easily fixed, but it does mean risking a bit of feedback and it does mean putting trust in a service provider. In another language, that’s hard. I get it. It’s really …

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