Marketing

CSR vs. CSV: What’s the Difference for Your Company? [and how will you tell the world?]

In business, it’s common to spend a lot of money on things that don’t seem to help the bottom line. They might clean up the neighborhood, fund a charity, or even build facilities that aren’t for the company itself. Wonderful gestures to help society, the environment, etc. may be more than just companies being nice, …

CSR vs. CSV: What’s the Difference for Your Company? [and how will you tell the world?] Read More »

Understand Semantic SEO to Succeed in Global Content Marketing

Semantic SEO is at the heart of reading the searcher’s intent. Different people Google in different ways. Semantic SEO is writing and optimizing your content improves your website’s traffic. It creates content that’s relevant to a user’s search query. Semantic SEO involves structuring your content topics, sub-headers, and overall text in a manner that systematically …

Understand Semantic SEO to Succeed in Global Content Marketing Read More »

content marketing for global NGOs – Scize Marketing

Content Marketing for Global NGOs in 2022: Know Yourself, Communicate Authentically

Content marketing should be part of every global NGO’s marketing mix and digital marketing planning in 2022. Marketing for nonprofit organizations has its own mix, and content, similarly, must strike a balance between negative and positive. Content marketing for global NGOs broadens reach, publicizes their cause, and it can be done on a tight budget. …

Content Marketing for Global NGOs in 2022: Know Yourself, Communicate Authentically Read More »

5 Great Things about the New whitehouse.gov, and 2 Revision Requests

While you were distracted by a lot of other stuff, the new White House residents renovated whitehouse.gov, the official site of the US President. They did a rather nice job of it. Let’s look at 5 smart (dare I say, science-backed) benefits of the freshly made-over site. It’s undergone some welcome decluttering and under-the-hood work. …

5 Great Things about the New whitehouse.gov, and 2 Revision Requests Read More »

Why Scientific Companies Should Use Blogs to Increase Sales [The Reasons Aren’t All Obvious]

Celanese is a Fortune 500 chemical and technology company. It dates back 100 years and its sales top $5 billion, mostly dealing with high-level industry. And it has a really good blog. Small beans? Hardly. Lab supply companies, biotech companies, engineering and medical companies – all these scientific companies often work with technical people. They …

Why Scientific Companies Should Use Blogs to Increase Sales [The Reasons Aren’t All Obvious] Read More »

The Most Common Mistakes on Asian Companies’ English Homepages (and how to fix them)

The most common mistakes on Asian companies’ English websites are the result of pride, lack of awareness, and unskilled people making these sites. They’re easily fixed, but it does mean risking a bit of feedback and it does mean putting trust in a service provider. In another language, that’s hard. I get it. It’s really …

The Most Common Mistakes on Asian Companies’ English Homepages (and how to fix them) Read More »

Scroll to Top