UN SDG 1 is simple – No Poverty. It’s simple in words, but in deeds, of course, it’s immensely complex. Companies, for their part, should contribute to this end out of human decency, human rights. Yet, in doing so, they can improve their worth in society and, in some cases, improve the bottom line. Companies …
Use Sustainable Development Goal 1 (SDG 1) to be a Better Company Read More »
Healthcare is a major part of the global digital revolution. Healthcare professionals and institutions either are implementing solutions or feeling nagging guilt the longer they wait. Digitization is no longer an option, it’s a must. And digital health and health informatics are two ways DX is rapidly advancing. BUT…many companies, however, struggle with language and …
5 Big Trends in Digital Health and Health Informatics in 2022 Read More »
In business, it’s common to spend a lot of money on things that don’t seem to help the bottom line. They might clean up the neighborhood, fund a charity, or even build facilities that aren’t for the company itself. Wonderful gestures to help society, the environment, etc. may be more than just companies being nice, …
CSR vs. CSV: What’s the Difference for Your Company? Read More »
If no one is reading your blog posts, you’ve got company. You’re in the 90.63% of content that gets no traffic from Google. One big reason is readability. If it’s hard to read, they’ll find something easier to read. Bounce in 1.78 seconds. Sad. ? Average eyes glaze over when they see long sentences, difficult …
How to Use Readability to Get People to Actually Read Your Blog (and other content) Read More »
Semantic SEO is at the heart of reading the searcher’s intent. Different people Google in different ways. Semantic SEO is writing and optimizing your content improves your website’s traffic. It creates content that’s relevant to a user’s search query. Semantic SEO involves structuring your content topics, sub-headers, and overall text in a manner that systematically …
Understand Semantic SEO to Succeed in Global Content Marketing Read More »
I can offer you both original native English copywriting and original photography in Japan, South Korea, and other parts of Asia. It’s a useful combination, and I really enjoy doing these together. Why copywriting and photography? Why don’t we just deal with words? My dad worked for Polaroid. He was an inventor and a photographer …
A Copywriter Who Takes Photos has Double Value for Your Company Read More »
Content marketing should be part of every global NGO’s marketing mix and digital marketing planning in 2022. Marketing for nonprofit organizations has its own mix, and content, similarly, must strike a balance between negative and positive. Content marketing for global NGOs broadens reach, publicizes their cause, and it can be done on a tight budget. …
Content Marketing for Global NGOs in 2022: Know Yourself, Communicate Authentically Read More »
While you were distracted by a lot of other stuff, the new White House residents renovated whitehouse.gov, the official site of the US President. They did a rather nice job of it. Let’s look at 5 smart (dare I say, science-backed) benefits of the freshly made-over site. It’s undergone some welcome decluttering and under-the-hood work. …
5 Great Things about the New whitehouse.gov, and 2 Revision Requests Read More »
Like it or not, online meetings, video-conferencing, Zoom, etc. are here to stay. At Scize, they’re central in much of our communication. We don’t expect this to change. We prepared from the start by fixing up the lighting and making sure we didn’t have to rely on the very unflattering presentation that a MacBook Pro …
Infographic: How to Dominate Zoom and Online Meetings Read More »
Social media for researchers and scientists is confusing. It’s not the same as it is for “everyday people.” That’s because you’re a specialist in your research area and you need to post consistently with that. Often the problem with researchers, scientists, etc. on social media is they either fail to establish their authority or they …
Scize applies evidence-based writing, editing, and digital marketing know-how to communicate complex scientific topics. Give your science the exposure it needs, in language anyone can understand.
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