Content marketing should be part of every global NGO’s marketing mix. It broadens reach, publicizes your cause, and it can be done on a tight budget. It …
Content Marketing for Global NGOs in 2021: Know Yourself, Communicate Authentically Read More »
In business, it’s common to spend a lot of money on things that don’t seem to help the bottom line. When was the last time …
CSR vs. CSV: What’s the Difference for Your Company? [and how will you tell the world?] Read More »
While you were distracted by a lot of other stuff, the new White House residents renovated whitehouse.gov, the official site of the US President. They …
5 Great Things about the New whitehouse.gov, and 2 Revision Requests Read More »
Like it or not, online meetings, video-conferencing, Zoom, etc. are here to stay. At Scize, they’re central in much of our communication. We don’t expect …
Infographic: How to Dominate Zoom and Online Meetings Read More »
Social media for researchers and scientists is confusing. It’s not the same as it is for “everyday people.” That’s because you’re a specialist in your …
Celanese is a Fortune 500 chemical and technology company. It dates back 100 years and its sales top $5 billion, mostly dealing with high-level industry. …
The most common mistakes on Asian companies’ English websites are the result of pride, lack of awareness, and unskilled people making these sites. They’re easily …
The Most Common Mistakes on Asian Companies’ English Homepages (and how to fix them) Read More »
Scientists want to know that their many months, or years, of research actually produce something of use. Companies are pressured to innovate. And R&D is …
What is Science-to-Business (S2B) Marketing? [hint: it will get you more leads!] Read More »
The very heart of global, intercultural, multinational marketing (could even be called “ethnic marketing”) is just that – the very heart. So, to succeed in …
Global, Multicultural Marketing: The Art of Finding the Heart Read More »
