If no one is reading your blog posts, you’ve got company. You’re in the 90.63% of content that gets no traffic from Google. One big reason is readability. If it’s …
Use These Readability Scores to Get More Reads and More Leads Read More »
Semantic SEO is at the heart of reading the searcher’s intent. Different people Google in different ways. Semantic SEO is writing and optimizing your content improves your website’s traffic. It …
Understand Semantic SEO to Succeed in Global Content Marketing Read More »
I can offer you both original native English copywriting and original photography in Japan, South Korea, and other parts of Asia. It’s a useful combination, and I really enjoy doing …
A Copywriter Who Takes Photos has Double Value for Your Company Read More »
Content marketing should be part of every global NGO’s marketing mix and digital marketing planning. Marketing for nonprofit organizations has its own mix, and content, similarly, must strike a balance …
Content Marketing for Global NGOs in 2021: Know Yourself, Communicate Authentically Read More »
In business, it’s common to spend a lot of money on things that don’t seem to help the bottom line. They might clean up the neighborhood, fund a charity, or …
CSR vs. CSV: What’s the Difference for Your Company? [and how will you tell the world?] Read More »
While you were distracted by a lot of other stuff, the new White House residents renovated whitehouse.gov, the official site of the US President. They did a rather nice job …
5 Great Things about the New whitehouse.gov, and 2 Revision Requests Read More »
Like it or not, online meetings, video-conferencing, Zoom, etc. are here to stay. At Scize, they’re central in much of our communication. We don’t expect this to change. We prepared …
Infographic: How to Dominate Zoom and Online Meetings Read More »
Social media for researchers and scientists is confusing. It’s not the same as it is for “everyday people.” That’s because you’re a specialist in your research area and you need …
The most common mistakes on Asian companies’ English websites are the result of pride, lack of awareness, and unskilled people making these sites. They’re easily fixed, but it does mean …
The Most Common Mistakes on Asian Companies’ English Homepages (and how to fix them) Read More »
Celanese is a Fortune 500 chemical and technology company. It dates back 100 years and its sales top $5 billion, mostly dealing with high-level industry. And it has a really …
