Japan Tourism: Content, copywriting, editing, SEO, cultural insight

Industry spotlight: Inbound tourism to Japan

Attract Japan-bound tourists for your campaigns

Content and language services for inbound tourism coming to Japan

Japan’s tourism sector, a mosaic of ancient traditions, stunning landscapes, and bustling urban centers, offers an incredible array of experiences for the global traveler. The country is a major destination post-pandemic, just as it was becoming pre-COVID. Tourists have many choices and need good guidance. Scize will provide it for your company.

Based in Fukuoka and with over 20 years of experience living and traveling across Japan, we bring an unparalleled depth of cultural understanding and expertise in high-quality English content creation. From the serene beauty of Kyoto’s temples and the vibrant energy of Tokyo’s streets to the breathtaking views of Mt. Fuji and the historical richness of Hiroshima, we specialize in transforming these diverse Japanese attractions into compelling narratives for international audiences.

We know what appeals to different demographics – such as North American and European tourists’ fascination with Japan’s modern cities, natural beauty, manga, and pop culture, and Asian tourists’ interest in shopping and Instagrammable spots. We use this to tailor content that resonates globally


AA Media Agency* (Tokyo)

Scize helped this Japan-based but global agency create a successful bit of an extensive tourism campaign about the greater Tokyo region. This required translation and copywriting as the basic skills. But, as the translation was tied with knowledge of Japan, words, nuances, and names and places, Scize was uniquely qualified to deliver.

*Name withheld to protect client privacy

Offer the best of Japan to inbound tourists

For tourism-related clients, some of our services are…

Localization of destination content

Experience bespoke localization services no matter if the destination is major, like Kyoto, or lesser-known, like Okayama or Tottori. We work from the reader’s perspective. Are they foodies? Anime otaku? Seeking property or investment? Too many Japan tourism campaigns are not thinking from this perspective and fall back on generalizations and cliches. You don’t have to settle for that anymore.

SEO for tourism content

Make a strong online presence with SEO strategies in your tourism content. Many campaigns and promotions are not designed in a structure that helps them rank well on search engines. But when promoting Japan, you’re promoting a hugely popular destination. Your words (and images and web structure) must be competitive. Attractions such as the snow-capped mountains of Hokkaido and the culinary adventures in Osaka are hot spots with thousands upon thousands of articles and videos about them. While smaller destinations like Kochi or Niigata need to be effectively described and marketed. Optimize your content strategically, and you can enjoy more website traffic, more prospects, and more bookings.

Web content for travel

Transform your website into an inviting portal for inbound international tourists seeking the best spots in Japan. We’ll create content that not only informs but also immerses visitors in the Japanese travel experience. We can do in-depth guides on cultural landmarks and local cuisine to comprehensive information on unique activities like tea ceremony and matcha in Kyoto or cherry blossom viewing in Tohoku. Our content encourages exploration and booking. We ensure that your website serves as a comprehensive guide, captivating potential tourists with detailed descriptions and useful information.

Marketing, writing, editing for Japan tourism

Add insight and pizzazz to your tourism materials – we’ve lived and traveled all over Japan

Start your journey here

Who’s your audience? What’s your media? How about the budget? Competing to win a client? Let us know.

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