scientific marketing

Why Scientific Companies Should Use Blogs to Increase Sales

Celanese is a Fortune 500 chemical and technology company. It dates back 100 years and its sales top $5 billion, mostly dealing with high-level industry. And it has a really good blog. Small beans? Hardly. Lab supply companies, biotech companies, engineering and medical companies – all these scientific companies often work with technical people. They […]

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What is Science-to-Business (S2B) Marketing? [hint: it will get you more leads!]

Marketing

Scientists want to know that their many months, or years, of research actually produce something of use. Companies are pressured to innovate. And R&D is expensive. Science-to-business (S2B) marketing has been taking shape in the past decade as a framework for bridging this gap. The name follows on from B2B (business to business) and B2C

What is Science-to-Business (S2B) Marketing? [hint: it will get you more leads!] Read More »

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Why Scientific Companies Should Use Blogs to Increase Sales

What is Science-to-Business (S2B) Marketing? [hint: it will get you more leads!]

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