EurekAlert! is the uncontested champion for publishing scientific press releases. It has multiple languages and a massive global reach. We recommend this site, above all. But there are other options; you’ll find the main ones below. Scientific press releases remain highly effective ways of getting the word out about your science; even more so if […]
Where to Publish and Pitch Your Scientific Press Release Read More »
Healthcare is a major part of the global digital revolution. Healthcare professionals and institutions either are implementing solutions or feeling nagging guilt the longer they wait. Digitization is no longer an option; it’s a must. And digital health and health informatics are two ways DX is rapidly advancing. BUT…many companies, however, struggle with language and
5 Big Trends in Digital Health and Health Informatics in 2023 Read More »
UN SDG 1 is simple – No Poverty. It’s simple in words, but in deeds, of course, it’s immensely complex. Companies, for their part, should contribute to this end out of human decency, human rights. Yet, in doing so, they can improve their worth in society and, in some cases, improve the bottom line. Companies
Use Sustainable Development Goal 1 (SDG 1) to be a Better Company Read More »
Customers increasingly buy from what they perceive as eco-minded companies, and governments are tightening environmental regulations on industry. Companies must appear “green” and “sustainable” for their own survival. But when it’s all for show and the reported green activities are a mirage, it’s what’s called “greenwashing.” A recent McKinsey study covering North America, Europe, and
Content marketing should be part of every global NGO’s marketing mix and digital marketing planning in 2022. Marketing for nonprofit organizations has its own mix, and content, similarly, must strike a balance between negative and positive. Content marketing for global NGOs broadens reach, publicizes their cause, and it can be done on a tight budget.
Content Marketing for Global NGOs in 2023: Know Yourself, Communicate Authentically Read More »
Social media for researchers and scientists is confusing. It’s not the same as it is for “everyday people.” That’s because you’re a specialist in your research area and you need to post consistently with that. Often the problem with researchers, scientists, etc. on social media is they either fail to establish their authority or they
There are only a few qualified professional native-English copywriters in Asia. Nothing beats word of mouth, but the easiest way to find them is to Google them, check their sites, and portfolios, and then start a mail or video conversation with them. If they can’t explain themselves or provide evidence, move along. If they have
How to Find the Best Native English Copywriters in Japan, Korea, Asia Read More »
Scientists want to know that their many months, or years, of research actually produce something of use. Companies are pressured to innovate. And R&D is expensive. Science-to-business (S2B) marketing has been taking shape in the past decade as a framework for bridging this gap. The name follows on from B2B (business to business) and B2C
What is Science-to-Business (S2B) Marketing? [hint: it will get you more leads!] Read More »
The very heart of global, intercultural, multinational marketing (could even be called “ethnic marketing”) is just that – the very heart. So, to succeed in a country, it would seem the marketer needs to understand the heart of the country as a minimum. After that is the heart of the various populations, however you want
Global, Multicultural Marketing: The Art of Finding the Heart Read More »
