Scientists want to know that their many months, or years, of research actually produce something of use. Companies are pressured to innovate. And R&D is …
What is Science-to-Business (S2B) Marketing? [hint: it will get you more leads!] Read More »
An academic writer’s goal is not just to get published, it’s also to research and publish something that may be relevant for his or her …
Research and Research Promotion in a Struggling Economy Read More »
The very heart of global, intercultural, multinational marketing (could even be called “ethnic marketing”) is just that – the very heart. So, to succeed in …
Global, Multicultural Marketing: The Art of Finding the Heart Read More »
Jack Ma learned English out of sheer will. He would seek out tourists and converse with them, and he studies like crazy. Now he is …
Chinese Speakers of English: 5 Problems You Can Overcome Read More »
