Like it or not, online meetings, video-conferencing, Zoom, etc. are here to stay. At Scize, they’re central in much of our communication. We don’t expect this to change. We prepared from the start by fixing up the lighting and making sure we didn’t have to rely on the very unflattering presentation that a MacBook Pro …
Infographic: How to Dominate Zoom and Online Meetings Read More »
Social media for researchers and scientists is confusing. It’s not the same as it is for “everyday people.” That’s because you’re a specialist in your research area and you need to post consistently with that. Often the problem with researchers, scientists, etc. on social media is they either fail to establish their authority or they …
The most common mistakes on Asian companies’ English websites are the result of pride, lack of awareness, and unskilled people making these sites. They’re easily fixed, but it does mean risking a bit of feedback and it does mean putting trust in a service provider. In another language, that’s hard. I get it. It’s really …
The Most Common Mistakes on Asian Companies’ English Homepages (and how to fix them) Read More »
Celanese is a Fortune 500 chemical and technology company. It dates back 100 years and its sales top $5 billion, mostly dealing with high-level industry. And it has a really good blog. Small beans? Hardly. Lab supply companies, biotech companies, engineering and medical companies – all these scientific companies often work with technical people. They …
Why Scientific Companies Should Use Blogs to Increase Sales Read More »
Scientists want to know that their many months, or years, of research actually produce something of use. Companies are pressured to innovate. And R&D is expensive. Science-to-business (S2B) marketing has been taking shape in the past decade as a framework for bridging this gap. The name follows on from B2B (business to business) and B2C …
What is Science-to-Business (S2B) Marketing? [hint: it will get you more leads!] Read More »
The very heart of global, intercultural, multinational marketing (could even be called “ethnic marketing”) is just that – the very heart. So, to succeed in a country, it would seem the marketer needs to understand the heart of the country as a minimum. After that is the heart of the various populations, however you want …
Global, Multicultural Marketing: The Art of Finding the Heart Read More »
Trade disputes between the United States and China have made big news over the past year. The Japan Times is a good source of for a third-party perspective with a strong interest in the situation. When the world’s two largest economies disagree, and with billions of dollars at stake, it usually make things difficult for …
How Are Trade Wars Affecting Japanese and Korean SMEs? Read More »
Bogotá, Colombia, like many other Latin American cities, seems like it never stops growing. One very noticeable feature in Bogotá is the strong presence of Asian brands. You could see Nissan and Hyundai cars everywhere, and Samsung and LG dominate electronics. There are other brands you may not see but are there: mechanical parts for …
How Can Japanese and Korean Businesses Best Market to Latin America? Read More »
Scize applies evidence-based writing, editing, and digital marketing know-how to communicate complex scientific topics. Give your science the exposure it needs, in language anyone can understand.
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