Adam Goulston

Adam Goulston is the U.S.-born, Asia-based owner of Scize. He holds an MBA in Marketing, MS in Health Sciences, and Master's in International Social Development. He is widely published across science and tech industries and has edited more than 2,000 manuscripts.

Understand Semantic SEO to Succeed in Global Content Marketing

Semantic SEO is at the heart of reading the searcher’s intent. Different people Google in different ways. Semantic SEO is writing and optimizing your content improves your website’s traffic. It creates content that’s relevant to a user’s search query. Semantic SEO involves structuring your content topics, sub-headers, and overall text in a manner that systematically …

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content marketing for global NGOs – Scize Marketing

Content Marketing for Global NGOs in 2022: Know Yourself, Communicate Authentically

Content marketing should be part of every global NGO’s marketing mix and digital marketing planning in 2022. Marketing for nonprofit organizations has its own mix, and content, similarly, must strike a balance between negative and positive. Content marketing for global NGOs broadens reach, publicizes their cause, and it can be done on a tight budget. …

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5 Great Things about the New whitehouse.gov, and 2 Revision Requests

While you were distracted by a lot of other stuff, the new White House residents renovated whitehouse.gov, the official site of the US President. They did a rather nice job of it. Let’s look at 5 smart (dare I say, science-backed) benefits of the freshly made-over site. It’s undergone some welcome decluttering and under-the-hood work. …

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