Adam Goulston, PsyD, MS, MBA, MISD, ELS

Dr. Adam Goulston is the U.S.-born, Asia-based owner of Scize. He holds a PsyD (Doctorate in Psychology), MBA in Marketing, MS in Health Sciences, and Master's in International Social Development. He is widely published across science and tech industries and has edited more than 2,000 manuscripts.

content marketing for global NGOs – Scize Marketing

Content Marketing for Global NGOs in 2023: Know Yourself, Communicate Authentically

Marketing

Content marketing should be part of every global NGO’s marketing mix and digital marketing planning in 2022. Marketing for nonprofit organizations has its own mix, and content, similarly, must strike a balance between negative and positive. Content marketing for global NGOs broadens reach, publicizes their cause, and it can be done on a tight budget. […]

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Social Sciences Research on COVID-19

COVID-19: New Areas for Social Sciences Research

Editing

The novel coronavirus COVID-19 outbreak and pandemic has severely impacted the entire world, directly and indirectly. This means seemingly infinite new topics of research have emerged, in addition to obvious issues such as vaccines, social disobedience, and economic recovery. More rapid forms of publication have expanded. And quantitative research and qualitative research are continually needed.

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What is a BELS certified editor? ELS

What is a Board-Certified Editor in the Life Sciences (ELS)? And why does it matter?

Editing

Among the various qualifications for copy editors, the ELS qualification signifies a Board-Certified Editor in the Life Sciences. It is granted by the US-based Board of Editors in the Life Sciences (BELS). The ELS letters after an editor’s name are evidence of: an editor experienced and proficient in scientific manuscript editing; someone an employer can

What is a Board-Certified Editor in the Life Sciences (ELS)? And why does it matter? Read More »

The Most Common Mistakes on Asian Companies’ English Homepages (and how to fix them)

Marketing, Writing

The most common mistakes on Asian companies’ English websites are the result of pride, lack of awareness, and unskilled people making these sites. They’re easily fixed, but it does mean risking a bit of feedback and it does mean putting trust in a service provider. In another language, that’s hard. I get it. It’s really

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What is Science-to-Business (S2B) Marketing? [hint: it will get you more leads!]

Marketing

Scientists want to know that their many months, or years, of research actually produce something of use. Companies are pressured to innovate. And R&D is expensive. Science-to-business (S2B) marketing has been taking shape in the past decade as a framework for bridging this gap. The name follows on from B2B (business to business) and B2C

What is Science-to-Business (S2B) Marketing? [hint: it will get you more leads!] Read More »

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英文校正の科学編集とは何か、科学編集者とは何か？

英文校正

多くの科学者や学者たちは、言語編集というと、スペルや文法の修正のことを思い浮かべます。そのため、科学論文の編集者を探しているとき、英語を話す人なら誰でもできると思ってしまいます。しかし、これは大きな間違いです。英語を母国語としない研究者は、通常、科学編集の訓練を受けたインナーサークル・ネイティブ（英語母語圏の話者）の科学編集者を必要とします。では、科学編集とは何なのでしょうか？

英文校正の科学編集とは何か、科学編集者とは何か？ Read More »

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