Update in 2021: Since I wrote this in late-2018, it’s really only gotten worse. More than ever, I see the use of Google Translate. I know this because I get the original text and drop it in Google Translate to be sure. Sure enough, it’s exactly what’s on the paper I was sent for editing. […]
Google Translate Is No Friend to Science or Business, Despite its Improvement Read More »
There are only a few qualified professional native-English copywriters in Asia. Nothing beats word of mouth, but the easiest way to find them is to Google them, check their sites, and portfolios, and then start a mail or video conversation with them. If they can’t explain themselves or provide evidence, move along. If they have
How to Find the Best Native English Copywriters in Japan, Korea, Asia Read More »
The novel coronavirus COVID-19 outbreak and pandemic has severely impacted the entire world, directly and indirectly. This means seemingly infinite new topics of research have emerged, in addition to obvious issues such as vaccines, social disobedience, and economic recovery. More rapid forms of publication have expanded. And quantitative research and qualitative research are continually needed.
COVID-19: New Areas for Social Sciences Research Read More »
Among the various qualifications for copy editors, the ELS qualification signifies a Board-Certified Editor in the Life Sciences. It is granted by the US-based Board of Editors in the Life Sciences (BELS). The ELS letters after an editor’s name are evidence of: an editor experienced and proficient in scientific manuscript editing; someone an employer can
What is a Board-Certified Editor in the Life Sciences (ELS)? And why does it matter? Read More »
Ideally, if you need to find research articles and research papers, your literature searches start with your university’s library, and systems such as EBSCO and ProQuest. But sometimes you don’t have access to a paid library, you’re an independent researcher, or various other reasons you can’t access research articles. So, if you need academic articles
Where to Find Research Articles and Papers [for free!] Read More »
The most common mistakes on Asian companies’ English websites are the result of pride, lack of awareness, and unskilled people making these sites. They’re easily fixed, but it does mean risking a bit of feedback and it does mean putting trust in a service provider. In another language, that’s hard. I get it. It’s really
The Most Common Mistakes on Asian Companies’ English Homepages (and how to fix them) Read More »
Celanese is a Fortune 500 chemical and technology company. It dates back 100 years and its sales top $5 billion, mostly dealing with high-level industry. And it has a really good blog. Small beans? Hardly. Lab supply companies, biotech companies, engineering and medical companies – all these scientific companies often work with technical people. They
Why Scientific Companies Should Use Blogs to Increase Sales Read More »
Scientists want to know that their many months, or years, of research actually produce something of use. Companies are pressured to innovate. And R&D is expensive. Science-to-business (S2B) marketing has been taking shape in the past decade as a framework for bridging this gap. The name follows on from B2B (business to business) and B2C
What is Science-to-Business (S2B) Marketing? [hint: it will get you more leads!] Read More »
The very heart of global, intercultural, multinational marketing (could even be called “ethnic marketing”) is just that – the very heart. So, to succeed in a country, it would seem the marketer needs to understand the heart of the country as a minimum. After that is the heart of the various populations, however you want
Global, Multicultural Marketing: The Art of Finding the Heart Read More »
Trade disputes between the United States and China have made big news over the past year. The Japan Times is a good source of for a third-party perspective with a strong interest in the situation. When the world’s two largest economies disagree, and with billions of dollars at stake, it usually make things difficult for
How Are Trade Wars Affecting Japanese and Korean SMEs? Read More »
Bogotá, Colombia, like many other Latin American cities, seems like it never stops growing. One very noticeable feature in Bogotá is the strong presence of Asian brands. You could see Nissan and Hyundai cars everywhere, and Samsung and LG dominate electronics. There are other brands you may not see but are there: mechanical parts for
How Can Japanese and Korean Businesses Best Market to Latin America? Read More »
Jack Ma learned English out of sheer will. He would seek out tourists and converse with them, and he studies like crazy. Now he is one of the world’s richest people, riding on the massive and growing power of his company Alibaba. Ma has a unique combination of Chinese pride and international individualism. As a
Chinese Speakers of English: 5 Problems You Can Overcome Read More »
