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Adam Goulston, PsyD, MS, MBA, MISD, ELS

Dr. Adam Goulston is the U.S.-born, Asia-based owner of Scize. He holds a PsyD (Doctorate in Psychology), MBA in Marketing, MS in Health Sciences, and Master's in International Social Development. He is widely published across science and tech industries and has edited more than 2,000 manuscripts.

ChatGPT in scientific writing

Using ChatGPT in Scientific Writing, Effectively and Ethically

Writing, Science

ChatGPT is everywhere these days. The AI chatbot has taken the world by storm, astounding people with its human-like conversational abilities. ChatGPT for scientific writing is among the many controversies amid this rapid evolution taking place right before our eyes. Many experts warn against using generative AI in any form of scientific writing, citing the […]

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where to publish your scientific press release

Where to Publish and Pitch Your Scientific Press Release

Science, Marketing, Writing

EurekAlert! is the uncontested champion for publishing scientific press releases. It has multiple languages and a massive global reach. We recommend this site, above all. But there are other options; you’ll find the main ones below. Scientific press releases remain highly effective ways of getting the word out about your science; even more so if

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Scientific press releases – Scize

How to Write a Scientific Press Release that Attracts Media, Readers, and Boosts Your Impact

Writing, Marketing

As a scientific researcher, you’ve invested a lot of time and effort into your research. But even after you get published, there’s no guarantee people will read you and cite you. That’s where scientific press releases, like those on EurekAlert!, are like loudspeakers for your science. Global announcements in language that the media and other

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digital health – Scize Marketing

5 Big Trends in Digital Health and Health Informatics in 2023

Marketing, Science

Healthcare is a major part of the global digital revolution. Healthcare professionals and institutions either are implementing solutions or feeling nagging guilt the longer they wait. Digitization is no longer an option; it’s a must. And digital health and health informatics are two ways DX is rapidly advancing. BUT…many companies, however, struggle with language and

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avoid greenwashing in marketing – Scize scientific marketing

Stop the Greenwashing! Be a Truly Green Company

Science

Customers increasingly buy from what they perceive as eco-minded companies, and governments are tightening environmental regulations on industry. Companies must appear “green” and “sustainable” for their own survival. But when it’s all for show and the reported green activities are a mirage, it’s what’s called “greenwashing.” A recent McKinsey study covering North America, Europe, and

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What is a preprint – Scize Editing

What Are Preprints? How They’re Changing Scientific Publication

Editing, Science

A preprint is a scientific manuscript shared publicly on a free, open-access platform called a preprint server. There, it can receive feedback before or during the formal peer review process. This public sharing gets new research into the public eye faster, while helping find fault and ultimately produce better science. In the first 10 months

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What is Scientific Editing? What is a Scientific Editor?

Editing, Science

Many scientists and scholars think of language editing as fixing up spelling and grammar (i.e., proofreading). So when they’re looking for an editor for their scientific manuscript for journals, preprints, or conferences, they think any English speaker can do the job. That can be a big mistake! Non-native English-speaking researchers usually need an inner-circle native

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How to Use Readability to Get People to Actually Read Your Blog (and other content)

Marketing, Writing

If no one is reading your blog posts, you’ve got company. You’re in the 90.63% of content that gets no traffic from Google. One big reason is readability. If it’s hard to read, they’ll find something easier to read. Bounce in 1.78 seconds. Sad. ? Average eyes glaze over when they see long sentences, difficult

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Understand Semantic SEO to Succeed in Global Content Marketing

Marketing, Writing

Semantic SEO is at the heart of reading the searcher’s intent. Different people Google in different ways. Semantic SEO is writing and optimizing your content improves your website’s traffic. It creates content that’s relevant to a user’s search query. Semantic SEO involves structuring your content topics, sub-headers, and overall text in a manner that systematically

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content marketing for global NGOs – Scize Marketing

Content Marketing for Global NGOs in 2023: Know Yourself, Communicate Authentically

Marketing

Content marketing should be part of every global NGO’s marketing mix and digital marketing planning in 2022. Marketing for nonprofit organizations has its own mix, and content, similarly, must strike a balance between negative and positive. Content marketing for global NGOs broadens reach, publicizes their cause, and it can be done on a tight budget.

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