Adam Goulston

Adam Goulston is the U.S.-born, Asia-based owner of Scize. He holds an MBA in Marketing, MS in Health Sciences, and Master's in International Social Development. He is widely published across science and tech industries and has edited more than 2,000 manuscripts.

avoid greenwashing in marketing – Scize scientific marketing

Stop the Greenwashing! Be a Truly Green Company

Customers increasingly buy from what they perceive as eco-minded companies, and governments are tightening environmental regulations on industry. Companies must appear “green” and “sustainable” for their own survival. But when it’s all for show and the reported green activities are a mirage, it’s what’s called “greenwashing.” A recent McKinsey study covering North America, Europe, and …

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digital health – Scize Marketing

5 Big Trends in Digital Health and Health Informatics in 2022

Healthcare is a major part of the global digital revolution. Healthcare professionals and institutions either are implementing solutions or feeling nagging guilt the longer they wait. Digitization is no longer an option, it’s a must. And digital health and health informatics are two ways DX is rapidly advancing. BUT…many companies, however, struggle with language and …

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What is a preprint – Scize Editing

What Are Preprints? How They’re Changing Scientific Publication

A preprint is a scientific manuscript shared publicly on a free, open-access platform called a preprint server. There, it can receive feedback before or during the formal peer review process. This public sharing gets new research into the public eye faster, while helping find fault and ultimately produce better science. In the first 10 months …

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What is Scientific Editing? What is a Scientific Editor?

Many scientists and scholars think of language editing as fixing up spelling and grammar (i.e., proofreading). So when they’re looking for an editor for their scientific manuscript for journals, preprints, or conferences, they think any English speaker can do the job. That can be a big mistake! Non-native English-speaking researchers usually need an inner-circle native …

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How to Use Readability to Get People to Actually Read Your Blog (and other content)

If no one is reading your blog posts, you’ve got company. You’re in the 90.63% of content that gets no traffic from Google. One big reason is readability. If it’s hard to read, they’ll find something easier to read. Bounce in 1.78 seconds. Sad. ? Average eyes glaze over when they see long sentences, difficult …

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