Adam Goulston

Adam Goulston is the U.S.-born, Asia-based owner of Scize. He holds an MBA in Marketing, MS in Health Sciences, and Master's in International Social Development. He is widely published across science and tech industries and has edited more than 2,000 manuscripts.

CSR vs. CSV: What’s the Difference for Your Company? [and how will you tell the world?]

In business, it’s common to spend a lot of money on things that don’t seem to help the bottom line. They might clean up the neighborhood, fund a charity, or even build facilities that aren’t for the company itself. Wonderful gestures to help society, the environment, etc. may be more than just companies being nice, …

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What is Scientific Editing? What is a Scientific Editor?

Many scientists and scholars think of language editing as fixing up spelling and grammar (i.e., proofreading). So when they’re looking for an editor for their scientific manuscript, they think any English speaker can do the job. That can be a big mistake! Non-native English speaking researchers usually need an inner-circle native English speaking scientific editor …

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Understand Semantic SEO to Succeed in Global Content Marketing

Semantic SEO is at the heart of reading the searcher’s intent. Different people Google in different ways. Semantic SEO is writing and optimizing your content improves your website’s traffic. It creates content that’s relevant to a user’s search query. Semantic SEO involves structuring your content topics, sub-headers, and overall text in a manner that systematically …

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content marketing for global NGOs – Scize Marketing

Content Marketing for Global NGOs in 2022: Know Yourself, Communicate Authentically

Content marketing should be part of every global NGO’s marketing mix and digital marketing planning in 2022. Marketing for nonprofit organizations has its own mix, and content, similarly, must strike a balance between negative and positive. Content marketing for global NGOs broadens reach, publicizes their cause, and it can be done on a tight budget. …

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